Choosing the right diamond is a very difficult and personal decision. We want you to confidently choose the perfect diamond for you. With that in mind, we developed this Diamond Education Guide.
Diamonds are evaluated based on the 4 Cs -- Cut, Color, Clarity, and Carat Weight. Learn more about assessing a diamond's quality.
Diamonds are available in a variety of shapes. Learn more about diamond shapes.
The diamonds we sell are certified by GIA (Gemological Institute of America) or AGS (American Gem Society). Learn more about your diamond's certificate.
Fancy colored diamonds are graded slightly differently than diamonds. Learn more about our fancy yellow diamonds.
We are proud to take part in ethical sourcing. Learn more about conflict-free diamonds and the Kimberley Process.